There are lots of ways that you can capitalise on increased traffic to your website, but the methods that work best for you will depend on your audience, your current offline marketing, your time availability and your budget.
You can be sure that your needs will differ to that of others, which is why we wouldn't make recommendations for you without a full discovery of what you'd like to achieve.
We can discuss your needs and find the solution that will work best, taking all factors into account, including budget, organisation size and the extent and uniqueness of your industry and specific business requirements.
Online Marketing includes such things as:
Different search engines work in different ways and everything from the content of your web pages to the number of sites that link to yours, and many, many other factors all come into play.
Search Engine Optimisation (SEO) is a skill that requires constant attention. We follow the ranking algorithms continuously to ensure that we're aware of which factors will give your site the best chance at a high ranking.
There are lots of places other than search engines where your business can appear on the internet, and every one of these should have correct and consistent information about your business. We can take care of your business listings on Yellow, Finda, Google Local Business, Hot Frog, Companies Office and many other directory-based websites.
The more information that's out there about your business, the better - but if the information is out-of-date or inconsistent, this could very well work against you. Make sure you prioritise your online listings as highly as you would any other marketing. You wouldn't re-run an old press advertisement if it had the wrong location, opening hours or logo, so don't keep bad information out there online.
Getting traffic to your website isn't always free, and if you're going to pay for your traffic you need to make sure your money is well spent. There is little point to paying for traffic that bounces (leaves your website) from the first page, indicating that you're really not what they're looking for. We can set up your Google or Facebook Ads and then maintain the account to make sure you're getting the best results for your budget.
You may be suprised at just how affordable these methods can be for getting traffic to your website. Just make sure your website gives them what they need when they get there!
It seems the whole world is going social these days, and there's a lot of hype. However, like any massive trend, its not without good cause. Social media can work for your business and provide marketing opportunities that were almost impossible to achieve using traditional methods.
Your business does need to ensure that it's using the right social networks for your target market, and has a strategy for achieving results, which is where we come in. We can help set your team up with a rollout plan, or we can implement this on your behalf.